ABOUT : fullinsight

ABOUT : fullinsight

ABOUT

fullinsight is an initiative of Truus Dokter from it fits! http://itfits4freshviews.wordpress.com/

It fits! is a trend forecasting agency specialized in providing “full insight into the Zeitgeist”.

With the blog fullinsight, it fits! presents information on a daily bases about influences affecting the spirit of the times. Every other month it fits! will publish a newsletter outlining influential trends in a synthesis of the daily news combined with it fits! unique long-term views.

Once a year it fits! develops a fullinsight presentation dealing with the changes in social and economical structures, new technological developments and scientific progress. It fits! contextualizes information in a keynote presentation that can function as the basis for the development of a collection or (brand) strategy. During the year we update the presentation regularly, being up-to-date  throughout the year.

The classic target of trend forecasting focuses on the fashion and design industry, with a growing interest in the technology and IT world. fullinsight believes trend forecasting can also give guidance in the economic world and the political arena.

We’d like to introduce ourselves:

Truus Dokter, founder and owner of it fits! and Miryam Muller, creative researcher & blogger for it fits