Thursday, March 29, 2007

Personal mobility - One Planet Business - WWF Microsites

Oh cool, do I have the solution for YOU... lol...

Personal mobility - One Planet Business - WWF Microsites: "This first project of One Planet Business aims to inspire and catalyse change towards mobility and access solutions within planetary limits.

Passenger transport is placing an ever-growing demand on global resources and the climate’s absorptive capacity. Currently, the final demand for personal mobility represents 26% of the word’s CO2 emissions. Current technological advancements in personal mobility are not keeping pace with the rate of growth or the scale of the challenge, not least the minimum 60% reductions required in CO2 emissions. It seems clear that further solutions have to be explored.

One Planet Business Personal Mobility will explore the fundamental drivers for change, such as:

* identifying the barriers impeding a complete technological revolution for low-carbon mobility;
* exploring the possibilities for switching to low-impact transport and how this could be encouraged;
* questioning the value of such high levels of mobility in promoting a better quality of life and identifying which areas of mobility consumers may actually like to reduce (e.g. commuting);
* understanding how shifts in lifestyles could reduce personal mobility;
* thinking through the economic consequences of changing mobility patterns; and
* exploring access to key services such as shop"

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