Marketing Education Review - The Journal for the Scholarship of Teaching in Marketing Education

Marketing Education Review - The Journal for the Scholarship of Teaching in Marketing Education: "The Capstone “Integrated Business Applications” Course: Addressing the Need for Cross-Functional MBA Education

Greg W. Marshall, Steven E. Bolten and Paul J. Solomon
V10, Fall 2000, 63-75.
The College of Business at the University of South Florida has implemented a new track-driven MBA program that culminates in an innovative two-semester capstone Integrated Business Applications (IBA) course. The goal is to address the call by industry for more cross-functional training of MBA students. This article describes the IBA course, including issues of pedagogy and evaluation of student performance, outlines key categories of knowledge and skill application imbedded within the course experience, and provides a summary of key operational challenges encountered as well as approaches to assessing program success."