Monday, July 22, 2013

Thoughts on the intersection of search, media, technology, and more.

John Battelle's Search Blog | Thoughts on the intersection of search, media, technology, and more.
It’s been pretty obvious from the stock price, but LinkedIn, which I’ve written about every so often, is really on a roll lately. The influencer content play (which I will admit I’ve been part of, in a small way) is a clear winner, the company is enjoying very positive press, and its premium services are getting really interesting as well.

Just today I got an email from the company titled “What’s new with people you know?” I found it compelling in a way that emails from nearly every other service I use – Twitter, Facebook, or Google – are not.  CEO Jeff Weiner tells me that this email has been sent out every six months for the past three years, but it’s clearly been redesigned as more of a media product. I care about my network on LinkedIn, and the email was full of pictures of people who really matter to me, all of whom have gotten new jobs.  It’s  one of the most engaging messages I’ve ever gotten from a “social network.” (In case you want some history, I called LinkedIn out as a media company more than a year ago  here.)

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