Google Has You Pegged
As previously reported by Gawker:2
"Every word of every email sent through Gmail and every click made on a Chrome browser is watched by the company. 'We don't need you to type at all,' [Google co-founder Eric] Schmidt once said. 'We know where you are. We know where you've been. We can more or less know what you're thinking about.'"
If that level of "mind reading" sounds far-fetched, it's worth considering that Google also owns DeepMind, the world's greatest artificial intelligence (AI) company, which has more than 700 AI researchers in its employ. With all this AI power on the job, it is not hard for them to sort through all your data with their deep learning algorithms to detect patterns that can be exploited for profit.
As noted by Gary Reback, a prominent antitrust lawyer who has taken up the battle against Google's monopoly, "People tell their search engine things they wouldn't even tell their wives. It's a very powerful and yet very intimate technology. And that gives the company that controls it a mind-boggling degree of control over our entire society."
The Power of Google
Reback is featured in a recent "60 Minutes" report focused on the power of Google — a company currently worth more than three-quarters of a trillion dollars — the power and wealth of which is built on its enormous data gathering capabilities. Alphabet, the holding company that owns Google, has over the past 14 years also acquired more than 200 other companies, further expanding and diversifying its monopoly over our everyday lives. This includes:
- YouTube, the largest video platform on the web
- Android, which operates about 80% of all smartphones
- DoubleClick, one of the largest digital advertising companies
As noted by CBS News, these acquisitions barely raised an eyebrow with regulators in Washington. How come they were not more closely scrutinized by the Department of Justice's antitrust division? According to Reback, "Some were investigated, but only superficially. The government just really isn't enforcing our antitrust laws. And that's what's happened. None of these acquisitions have been challenged."
What Kind of Data Does Google Really Have on You?
In a March 30 article for The Guardian,7 Dylan Curran took a deep dive into Google's data harvesting, and the results are far more extensive than you might have suspected. Here's a summary list of the kind of information Google collects, tracks and stores on each individual user:
Extremely detailed location tracking — If you have a Google-enabled device on your person that has location tracking turned on, it will store the exact details of where you are at any given moment, and this data accumulates from the first day you started using Google on the device. To review the details of your own data, see this Google Maps Timeline link.8 |
Complete search histories on all devices — Google keeps tabs on everything you've ever searched for, on any device, including search histories you've deleted from an individual device. To check your own search data, see Google's MyActivity page.9 |
Personalized advertisement profile — Based on your data profile — location, gender, age, work and private interests, relationship status, income, health concerns, future plans and so on — Google creates personalized advertisements that might interest you. Have you ever done a search for a particular product or service and suddenly found yourself flooded with ads for that precise thing? That's your data profile at work. To see your personalized ad profile, see Google's Ads Settings.10 |
App usage — Do you use apps and extensions? If so, Google knows which ones you're using, how often, when, where and with whom you're interacting when you do. To see your app usage data, check out Google's Security Permission Settings.11 |
YouTube history — Much can be gleaned from the types of videos you're interested in, and Google keeps tabs on every single one you've ever searched for, watched and commented on. To review your own data, see your Youtube Feed History page.12 |
Clandestine microphone access — Disturbingly, Google (as well as Facebook) has the ability to access your microphone without your knowledge. If you suddenly find yourself on the receiving end of ads for products or services you just spoke about out loud, chances are one or more apps are linked into your microphone and are eavesdropping. Below is a video by Safer Tech describing how to disable the microphone on your device to prevent Facebook and Google apps from listening in.13 |
Clandestine webcam access — Your built-in webcam on your phone, tablet, laptop or computer can also be accessed by various apps. To learn more about app permissions, see "How to Master Your App Permissions So You Don't Get Hacked — The Full Guide," by Heimdal Security.14 As noted in this article, "For a long time, app permissions were something the regular PC user had no idea about. When installing new software on a computer, we were never asked if application X could access our web camera, our list of contacts, etc. … App permissions may seem like a nuisance, but the better you know how they work, the safer you can keep your data." |
Event tracking — By tracking your Google calendar entries, combined with your location data, Google knows what events you've attended, when and for how long. |
Your fitness routine — If you use Google Fit, all the details about your fitness routine and workouts, down to how many steps you've taken on any given day, are recorded and stored. |
A lifetime of photographic evidence — Twenty years ago, photos were a private matter, reminisced over in photo albums and displayed around the home. Today, people's lives are on public display online, and Google captures it all. When combined with facial recognition software and other technological identification applications, including metadata detailing the time and place of each snap, your photos are a treasure trove of private information. |
A lifetime of emails — Google also has every single email you've ever sent, received and deleted. |
Deleted files and information — You probably delete files and information every now and then for the sake of safety, right? You might decide to delete that list of passwords from your phone, for example, in case you lose it or it gets hacked. Well, Google still has all of that information. As noted by Curran, showing a screen shot of his downloaded Google data, "This is my Google Drive, which includes files I explicitly deleted, including my resume, my monthly budget and all the code, files and websites I've ever made, and even my PGP private key, which I deleted, that I use to encrypt emails." |
If you've done it or researched it, Google has a record of it — Google allows you to download a copy of the data they have stored on you. Curran's personal data cache from Google was 5.5GB big, equal to about 3 million word documents. Essentially, your Google account contains a detailed diary of everything you've ever done or planned to do, and where you were when you did it. To download your own Google cache, see Google's Takeout page.15 |
How Is Your Personal Information Used?
As noted by Curran, "This information has millions of nefarious uses. You say you're not a terrorist. Then how come you were Googling Isis?" Indeed, the 2013 article, "What Surveillance Valley Knows About You,"16 is an eye-opening read that may be well worth your time, describing just how grossly invasive this data collection and distribution is, and how dangerous it can be if you end up on certain lists.
Unfortunately, many still fail to see the problem Google presents. Its services are useful and practical, making life easier in many ways, and more fun in others. Alas, the complete and utter loss of privacy is a high price to be paid for such conveniences.
Who knows how a lifetime cache of personal data might one day be used against you? If you fall into this category, I ask you to give this issue some serious thought, because monopolies threaten our very way of life, and in more ways than one.
Google's data harvesting is particularly concerning in light of its military connections,17 and the fact the company has repeatedly been caught infringing on privacy rights and misrepresenting the type and amount of data it collects and shares on its users. In April 2018, more than 3,100 Google employees signed a letter to CEO Sundar Pichai, urging him not to go ahead with plans to provide AI technology to the Pentagon's drone program, known as Project Maven.
As reported by Fox News,18 "Google's AI contribution could … improve the system's ability [to] analyze video and potential be used to identify targets and civilians." The letter also urges Pichai to establish a corporate policy that disallows it from participating in "warfare technology."
Others, including former White House deputy coordinator for international communications and information policy, Scott Cleland, have expressed deep concerns about the plan to combine Alphabet-Google's data harvesting with a military 5G network.
"What could possibly go wrong with a nationalized, dual-use, military-civilian, secure 5G wireless network to centralize all military and civilian U.S. transportation traffic control and management with Alphabet-Google as the only commercial wireless ISP 'financing/anchor tenant?' Way too much," Cleland writes.19
- 1 CBS News May 21, 2018
- 2 Gawker October 6, 2015
- 3, 5 The Hill May 14, 2018
- 4 Quartz Media November 21, 2017
- 6 New York Times May 31, 2018
- 7 The Guardian March 30, 2018
- 8 Google Maps Timeline
- 9 Google My Activity
- 10 Google Ads Settings
- 11 Google Security Permission Settings
- 12 Youtube Feed History
- 13 Safer Tech Privacy Tip
- 14 Heimdal Security May 11, 2016
- 15 Google Takeout
- 16 Crooks & Liars CLTV December 22, 2013
- 17 Boston Dynamics
- 18 Fox News April 6, 2018
- 19 Precursorblog.com February 5, 2018
- 20 Fast Company, Inside DuckDuckGo
- 21 Opera Browser
- 22 ProtonMail
- 23 Digital Trends April 28, 2017
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